How Does Vinted Make Money With No Selling Fees? The 2026 Breakdown

Vinted makes money mainly from buyers, not sellers. Every order paid with the "Buy now" button carries a Vinted fee, which Vinted says is usually 5% + $0.70 in the US and which the buyer pays on top of the item price. Sellers pay $0 to list and $0 to sell. The rest comes from optional extras (a seller can pay for a Bump to push a listing higher in search), from services around the marketplace, and from scale: in 2025 members traded €10.8 billion of goods on Vinted, which produced €1.1 billion of revenue and €62 million of net profit.

So the "no selling fees" promise is true for sellers, and it works because the fee moved to the other side of the sale. This guide goes through each source of income one by one, shows what the buyer-paid fee looks like on real prices, lays out what Vinted's own 2025 results say (and do not say), and explains what it all means when you are the one listing the item. Every figure comes from Vinted's own pages or the official pages of other platforms, read on October 22 and 23, 2026.

The short answer: where Vinted's money comes from

Vinted does not publish how its revenue splits between sources, so nobody outside the company can say how many cents of each dollar come from which line. What it does publish is what it charges, to whom:

The sections below take them in order of importance.

The Vinted fee: what buyers pay on every order

This is the core of the model. Vinted's price list calls it "a mandatory platform fee paid at checkout when you place an order through Vinted using the 'Buy now' button" and says it "helps cover the ongoing operational and development costs of the Vinted platform and its features." Its help page on the fee lists what that covers: connecting buyers and sellers, a safer buying and selling experience, tools to manage transactions, member support, and applying the refund policy when an item is lost, damaged or significantly not as described.

The fee used to be called the Buyer Protection fee. In its explainer on the rename, Vinted says the Vinted fee "is not a new or additional fee," that the way it is calculated is not changing, and that sellers are not charged it.

How the fee scales with the price

Vinted says the calculation depends on item characteristics, order value and order type (a single item or a bundle), and that it typically includes a percentage of the price plus a fixed amount. Using the usual 5% + $0.70, here is the fee the buyer would pay before shipping and tax. These are my calculations on Vinted's published rate, and a real order can differ.

The fixed $0.70 is the detail that matters. On a $100 jacket the fee is under 6% of the price, while on a $10 top it is 12%. A marketplace that earns a per-order amount plus a percentage earns a good deal even on small tickets, which fits Vinted's own statement in its 2025 results that "the lower the cost, the more attractive it becomes to trade lower-value goods." That link is my reading, not something Vinted says about its fee.

For the seller, the right column never changes: the full price lands in your Vinted Wallet. The Vinted fee calculator shows the buyer's total and your payout at any price, and our guide to Vinted fees covers withdrawals, payouts and what each platform takes on the same sale.

Bumps: the one thing US sellers can pay for

A Bump is a paid feature that makes a listing appear higher in newsfeeds and search results for 3 or 7 consecutive days, or until the item sells. Per Vinted's Bump help page, the cost depends on the item's price and the duration, and the exact amount is shown at the time of payment. The price list adds that the territorial scope (local or international) also affects the fee.

Some articles quote a flat dollar price for Bumps. Vinted's own pages publish no such figure, so treat any fixed number you see elsewhere with caution and read the amount on the payment screen.

Three rules from the help page affect what a Bump really costs:

• You can lower the price of a bumped item but not raise it.
• If you lower the price, the Bump cost stays the same, with no refund for the difference.
• You can apply only one Bump to an item at a time, and you cannot move a Bump to another item.

Showcase, the paid feature that boosts all of a member's listings, is not part of the US experience: Vinted's Showcase help page says it is "currently unavailable for members in the US." In the UK price list, Showcase appears as a paid service. This is one place where what Vinted earns in Europe differs from what it earns in the US today.

Shipping: paid by the buyer, margin not published

Under Vinted's shipping prices page (updated October 9, 2026), "shipping costs on Vinted are covered by the buyer," and the seller gets a prepaid label when an item sells. New buyers get free shipping on their first three purchases, and new sellers get free shipping on their first three sales. After that, the price depends on carrier availability, package size, distance and order value, and orders to a Vinted Go shop with the shipping partner SpeedX continue to ship for free.

Whether Vinted earns a margin on shipping labels is a common claim in articles about its business model, but nothing on Vinted's help pages or in its 2025 results confirms a margin. What is documented points the other way: Vinted waives shipping for new buyers' first three purchases and new sellers' first three sales. What the results do say is that Vinted treats shipping as infrastructure it wants to own. The release describes "an ecosystem of vertically-integrated shipping and payment infrastructure," and says Vinted Go, its in-house carrier service, "began testing additional uses for its logistics infrastructure, including delivery services for external clients." That is a possible future line of revenue, not a confirmed one. For rates, carriers and drop-off options in the US, see our Vinted shipping guide.

Other income: advertising, Pro and services outside the US

Advertising. Vinted's advertising page invites companies to submit a request through a form, including a budget. It describes Vinted as "the largest online C2C marketplace in Europe dedicated to second-hand fashion, with over 80 million members." It publishes no formats, prices or revenue figures, so nobody can size this line from public sources.

Vinted Pro. In Europe, registered businesses can sell through Vinted Pro. Vinted's Trust and Safety lead describes it in a company Q&A as "a free service" available in France, Italy, the Netherlands, Luxembourg, Belgium, Portugal, Spain and the UK. For buyers, the help center says that when they buy from a professional seller, the refund policy applies for a fee. In the US, Pro is not available: Vinted's rules on business activity state that standard accounts can't be used to sell items professionally, which includes buying or sourcing items and reselling them at a profit. If you want the details on that, read our guide to Vinted Pro in the US.

Services that exist only outside the US. The UK price list shows optional buyer services that the US price list does not: an Item Verification service at £10 and an Electronics Verification service at £5. Here is how the two official price lists compare:

Sources: Vinted US price list and Vinted UK price list, both last updated October 8, 2026.

What Vinted's 2025 results show

The best public numbers on Vinted's business come from its 2025 financial results, published on April 9, 2026:

Putting those numbers side by side (my arithmetic, using the rounded revenue figure):

• Revenue is about 10% of goods sold. €1.1 billion on €10.8 billion is roughly €10 of revenue per €100 of GMV. In 2024 the same ratio was about 11% (€813 million on €7.3 billion).
• Profit is a thin slice. €62 million of net profit is about €0.60 per €100 of GMV, or roughly 6% of revenue.
• Profit fell while revenue grew. Vinted says profits were lower because it invested to grow in Germany, expanded Marketplace categories, launched Vinted Go's carrier services in Portugal and Spain, and introduced Vinted Pay's wallet.

Two cautions before you read these as a US story. First, the figures are for the whole group: the company's April 27, 2026 share transaction release puts 2025 results in 26 markets, and the 2025 results release is mostly about Europe (Latvia, Estonia and Slovenia launches, Germany, Vinted Go in five European markets). Vinted announced its US expansion on January 22, 2026, so 2025 largely predates it. Second, the release does not break revenue down by source, so the 10% above is a blended figure across everything Vinted earns, not the US Vinted fee rate.

On the same April 27 release, Vinted completed a €880 million secondary share transaction at an €8 billion equity valuation. The release says Vinted is not raising new primary capital in it, and describes the company as having been cash flow positive for several years.

Why a buyer-paid fee works, and how it compares with other platforms

Poshmark and eBay take their cut from the seller. Vinted flipped that: the platform's income is attached to the order, and the seller's income is untouched. Here is who pays the platform on the same $50 sale, using each platform's official fee page and ignoring shipping, sales tax and ads:

Sources: Vinted price list, Poshmark fee policy, eBay seller fees and Depop seller fees. eBay and Depop calculate on the total including shipping and sales tax, so real fees are a bit higher than shown. Depop also lists a separate marketplace fee for buyers, and eBay's rate changes by category. For the full side-by-side, read Vinted vs Poshmark and Vinted vs Depop.

Why would Vinted choose this structure? Vinted does not explain it in those words, but its public statements point one way. Its 2025 results describe a strategy of low cost for members and growth through volume, and a model where "sellers sell their items quicker" and "buyers find what they want more easily." My reading of that: free selling brings listings, listings bring buyers, and the fee is collected from the side that is already paying for something it wants.

What this means when you are the seller

You do not pay the Vinted fee, but your buyer does, and it shapes how your listing competes.

• Price against the buyer's total. A $10 item costs the buyer $11.20 plus shipping before tax, while a $50 item costs $53.20 plus shipping. Cheap items carry the heaviest relative fee, which can be a reason to bundle several small items into a single order. Vinted says the fee depends on order type, so check the summary of a bundle.
• Treat a Bump as an expense with a payback. Since Vinted publishes no flat price, look at what you paid and what sold afterwards. Whatever the Bump costs at the payment screen, it weighs more on a $12 top than on a $100 jacket.
• Check the price list occasionally. Vinted's help center says "there are still no selling fees on Vinted," and the price list carries a last-updated date (October 8, 2026 at the time of writing). If what sellers pay ever changes, that is where it will show.
• Keep your own numbers. Zero selling fees do not make your net equal to your sale price: supplies, Bumps and any shipping you choose to absorb all come out of what you keep. Vinteer will help Vinted and eBay sellers track sales, real profit and stock in one place when it opens in the US. It is not open yet, and you can join the Vinteer US waitlist to be notified at launch.

FAQ

How does Vinted make money if sellers pay nothing?

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Could Vinted start charging US sellers?

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Conclusion

Vinted makes money from the buyer side of each sale, from optional services such as Bumps, and from the scale of a marketplace that handled €10.8 billion of goods in 2025. As a US seller you pay $0 to sell, the buyer pays the Vinted fee (usually 5% + $0.70) and shipping, and your costs are the ones you choose: a Bump, your supplies and your time. The structure is simple, and it leaves you with the job of knowing what each item really earned.