How Does Vinted Make Money With No Selling Fees? The UK 2026 Breakdown
How does Vinted make money when UK sellers pay £0? The buyer-paid Vinted fee, Bumps and Showcase, postage, adverts and what Vinted's audited 2025 accounts show.
How does Vinted make money when UK sellers pay nothing? Its main published charge falls on the buyer: the Vinted fee, usually 3% to 8% + £0.3 to £0.8, is added to every "Buy now" order at checkout, while a standard seller pays £0 to list and £0 to sell. The rest comes from optional paid extras (a seller can buy a Bump or Showcase, a buyer can add Item Verification), from the postage buyers pay through Vinted's integrated labels, and from a small advertising business. In its audited 2025 accounts, Vinted reported €1.12 billion of revenue on €10.8 billion of goods traded, and €62.3 million of net profit.
So "no selling fees" is true for you as a seller, and it works because the fee sits on the other side of the sale. This guide goes through each source of income, shows what the buyer-paid fee looks like on real prices, reads the numbers Vinted has actually published (including a revenue split most articles on this question miss), says plainly which figures Vinted does not publish, and ends with what it all means when you are the one listing the item.
Vinteer is not affiliated with Vinted
This guide summarises Vinted UK's public pages, Vinted Group's newsroom releases and the company filings at Companies House, as read on 7 November 2026. The UK price list says "Last updated: 08.10.2026". Fees and rules change, so check your order summary at checkout before you rely on a number.
How does Vinted make money? The short answer
Vinted does not publish how its revenue divides between the fee, postage, verification and Bumps, so nobody outside the company can say how many pence of each pound come from which line. What it does publish is what it charges, and to whom:
| Source | Who pays | What Vinted publishes (UK) |
|---|---|---|
| Vinted fee | The buyer, at checkout | Mandatory on "Buy now" orders, "usually 3% to 8% + £0.3 to £0.8", VAT included |
| Postage | The buyer | Cost shown at checkout through an integrated label; no margin figure published |
| Item Verification | The buyer, optional | £10 per item, for eligible designer items of £85 or more |
| Electronics Verification | The buyer, optional | £5 per item, sometimes included at no extra cost |
| Bump | The seller, optional | Price depends on the item price and a 3 or 7 day duration, shown at payment |
| Showcase | The seller, optional | 7 days, needs 5 listings, price shown at checkout |
| Advertising | Brands | A request form; no formats or prices published |
| Vinted Pro | Professional sellers | Free to join; the buyer still pays the Vinted fee |
The sections below take these in order of weight.
The Vinted fee: what UK buyers pay on every order
This is the core of the model. Vinted UK's price list calls it "a mandatory platform fee paid at checkout when you place an order through Vinted using the 'Buy now' button" and says it "helps cover the ongoing operational and development costs of the Vinted platform and its features". The help page on the fee lists what that covers: connecting buyers and sellers, a safer buying and selling experience, tools to manage transactions, applying the refund policy when an item is lost, damaged or significantly not as described (when bought from a non-professional seller), and member support.
The fee used to be called the Buyer Protection fee. Vinted's explainer on the rename says the Vinted fee "is not a new or additional fee", that the way it is calculated is not changing, and that "there are still no selling fees on Vinted". Some Help Centre articles still use the old name, and both refer to the same fee.
How much is the Vinted fee on a £10, £25 or £100 item?
Vinted does not publish a formula, a price band or a worked example. It says the calculation varies with item characteristics, order value and order type (a single item or a bundle), and that the fee "typically includes a percentage of the item's or bundle's price, as well as a fixed fee". What you can do is bracket it. The table applies the lowest published figures together and the highest together. It is arithmetic on the published range, not Vinted's own calculation, and the fee on a real order is whatever your checkout shows.
| Item price | Fee at the low end (3% + £0.3) | Fee at the high end (8% + £0.8) | What the seller receives |
|---|---|---|---|
| £10.00 | £0.60 | £1.60 | £10.00 |
| £25.00 | £1.05 | £2.80 | £25.00 |
| £50.00 | £1.80 | £4.80 | £50.00 |
| £100.00 | £3.30 | £8.80 | £100.00 |
The fixed amount is what matters on cheap items. On a £10 top the bracket is 6% to 16% of the price, while on a £100 coat it is 3.3% to 8.8%. A platform that earns a per-order amount plus a percentage keeps earning on small tickets, which fits a line in Vinted's own 2025 results: "the lower the cost, the more attractive it becomes to trade lower-value goods". That link is our reading, not something Vinted says about its fee.
For the seller, the right-hand column never changes: the full price reaches your Vinted Balance. The free Vinted fee calculator shows the buyer's total and your payout at any price, and our guide to Vinted fees covers payouts, Pro and how the same sale compares on eBay and Depop.
A court case that tests the model, in Germany
Vinted's group accounts disclose that in Germany a consumer protection association argued the fee should be an optional service that needs proactive consent. They say the Berlin Court of Appeal ruled on 5 December 2025 that it should be an opt-in service, that Vinted UAB then asked to be allowed to appeal to the German Federal Supreme Court, and that no provision has been recognised. That is a German case against a Lithuanian company. The UK Terms and Conditions still describe the Vinted fee as mandatory, and nothing on Vinted UK's pages suggests a change here.
Does Vinted make money from postage?
The buyer pays for postage, and the seller gets a prepaid label (see Vinted postage for carriers and deadlines). Whether Vinted keeps a margin on that label is a popular claim in articles about its business, and Vinted's UK pages do not say. The shipping help page only lists the integrated providers: Evri, InPost, DPD, Royal Mail, Relay, AnyVan and DHL Express.
The audited accounts say something narrower. They state that Vinted "generates revenue from integrated shipping services on the platform", and that the amount booked depends on its role in each arrangement: when it acts as principal, the revenue is the price the member paid for the label, and when it acts as agent, the revenue is that price "reduced by the cost of that label". So shipping sits inside revenue, and the delivery costs sit in the cost lines (€157.1 million in 2025). The accounts do not say how much shipping revenue Vinted books or what it keeps after carrier costs.
Vinted's own carrier is not part of the UK picture. The company says Vinted Go Carrier now operates in five markets: Belgium, France, the Netherlands, Portugal and Spain.
Bumps and Showcase: what sellers can pay for
A Bump is a paid feature that lifts one listing in newsfeeds and search results for 3 or 7 consecutive days, or until it sells. Vinted's Bump help page says the cost depends on the item's price and the duration, and that the exact amount appears at the time of payment. Three rules affect what a Bump really costs you:
- You can lower the price of a bumped item but not raise it.
- If you lower the price, the Bump cost stays the same, with no refund of the difference.
- One Bump applies to one item at a time, and it cannot be moved to another item.
Showcase (formerly Wardrobe Spotlight) is a different product: a paid feature that can highlight up to 15 of your listings for 7 consecutive days. Vinted's page says you need at least 5 items listed, and that the price is shown at checkout and "depends on how many listings you have and their value".
Neither page publishes a price in pounds. Some articles quote a flat figure for one or the other. Treat those with caution: they are not on Vinted's pages today, so read the amount on your own payment screen. These services are the part of the model a seller can choose to pay for, and the accounts describe their revenue as the fixed price charged at the start, recognised "on a straight line basis" over the days the service runs.
Verification: the buyer-paid extras
Two optional services add a buyer-paid fee on top of the Vinted fee, and both are free for the seller:
- Item Verification costs £10 per item, shown on the item page. It applies to listings of £85 or more from eligible brands in clothing, bags, accessories, jewellery and shoes, and it is only available for items traded within the United Kingdom (help 1147). The same page says verified purchases are still subject to the Vinted fee.
- Electronics Verification costs £5 per item, or may be included at no extra cost for some orders. It covers mobile phones, tablets and games consoles, and only works with an integrated shipping option (help 1360).
Both fees include shipping from the seller to the verification hub, so part of what the buyer pays covers real costs rather than pure margin.
Does Vinted show adverts?
Yes, a little. Vinted UK's advertising page describes Vinted as "the largest online C2C marketplace in Europe dedicated to second-hand fashion, with over 80 million members" and invites companies to send a request through a form. It publishes no formats or prices.
The accounts do put a number on it. Advertising revenue was €31.7 million in 2025, down 4.2% from €33.1 million in 2024, which makes it about 2.8% of group revenue. It is a real line, but a minor one: everything else sits under one heading, "marketplace services".
Does Vinted Pro cost anything, and does Vinted earn from it?
Vinted Pro is free to join. The Pro page answers "Is Vinted Pro free?" with "Yes, Vinted Pro is entirely free", and the Pro Terms and Conditions describe the Vinted fee in the same words as the standard terms: "payable by buyers". A Pro seller therefore does not pay Vinted to sell either. What changes is the legal side, such as the buyer's 14 day right of withdrawal and the 14 days before a Pro order completes. Our guide to Vinted Pro in the UK covers who needs one and what it involves.
What Vinted's audited 2025 accounts show
The best public numbers on Vinted's business come from two official sources: the 2025 results release on Vinted's newsroom (9 April 2026) and the audited annual report of Vinted Limited, the UK-registered parent of the group, filed at Companies House. PwC LLP signed the audit report on 31 March 2026. All amounts below are group-wide and in euros.
| Metric | 2025 | 2024 | Change |
|---|---|---|---|
| Goods traded (GMV) | €10.8 billion | €7.3 billion | Up 47% |
| Revenue | €1,120.2 million | €813.4 million | Up 38% |
| of which marketplace services | €1,088.5 million | €780.3 million | Up 39% |
| of which advertising | €31.7 million | €33.1 million | Down 4% |
| Operating profit | €65.1 million | €87.2 million | Down 25% |
| Net profit | €62.3 million | €76.7 million | Down 19% |
The accounts also show where the money goes:
| Cost line | 2025 | 2024 | Share of 2025 revenue |
|---|---|---|---|
| Marketing | €331.2 million | €200.6 million | 29.6% |
| Employee benefits | €207.0 million | €169.2 million | 18.5% |
| Delivery | €157.1 million | €98.8 million | 14.0% |
| Payment processing and related | €129.3 million | €88.3 million | 11.5% |
Putting those numbers side by side (our arithmetic on the published figures):
- Revenue is about 10% of the value of goods traded. €1.12 billion on €10.8 billion is roughly €10 of revenue per €100 of goods, down from about €11 in 2024. The accounts explain that revenue grew more slowly than GMV, "reflecting the use of discount incentives to support geographical expansion".
- Nearly all of it is marketplace services. About 97% of 2025 revenue sits under that heading, which the accounts describe as the buyer protection fee, optional verification, integrated shipping and paid visibility services. They do not split it further.
- Profit is a thin slice. €62.3 million is about 5.6% of revenue, or roughly €0.60 per €100 of goods traded.
- Profit fell because costs grew faster. Marketing spending rose about 65%, to €331 million, which the accounts put down to geographical expansion. The release adds Germany, new categories, Vinted Go in Portugal and Spain, and the Vinted Pay wallet.
- Cash earns something too. Finance income was €14.1 million in 2025, of which €6.8 million was interest on cash and deposits, on top of the €65.1 million operating profit.
The accounts book the fee as revenue only when a transaction completes, "when the buyer confirms a successful purchase or two days after the order delivery, whichever occurs earlier", net of refunds on cancelled or failed orders. In most cases the transaction fee sits in an escrow account until then.
On the cost side, payments are a stated priority. The release says Vinted Pay "began onboarding customers onto its own wallet solution" and that over time this "is expected to reduce payment-related costs and dependencies". Vinted Pay Limited is one of the wallet providers named in the UK Terms and Conditions, alongside MANGOPAY U.K. Limited. The Terms describe it as a licensed electronic money institution in the UK, regulated by the Financial Conduct Authority.
How much does Vinted make in the UK?
Vinted does not say. The accounts give no revenue by country, and the release does not either. Two UK data points exist, and neither answers the question:
- The accounts' going concern note tests a stress scenario in which budgeted revenue falls 80% for "2 biggest markets (France and United Kingdom)" for 10 months of 2026. That tells you the directors treat the UK as one of the two biggest markets, without saying by what measure or how large.
- The UK company you contract with, Vinted Platform Limited (company number 15015234), filed accounts on 2 September 2026 showing revenue of £4.32 million for 2025. Those accounts say it provides marketplace services as an agent and recognises revenue net of the respective costs, and that its immediate parent is Vinted, UAB in Lithuania. It is one subsidiary's accounting, so it is not a measure of UK sales or of what UK members pay.
If you see a precise "Vinted UK revenue" figure elsewhere, it is an estimate.
Who owns the business that earns it
Vinted is private, and the 2025 release is about trading, not ownership. On 27 April 2026 the company completed a secondary share transaction of €880 million at an equity valuation of €8 billion, led by EQT, Schroders Capital and Teachers' Venture Growth. It says Vinted is not raising new primary capital in it and has been cash flow positive for several years. The audited report adds that the directors consider there is "no controlling party of the Company or the Group, by virtue of their being no single majority shareholder". For the full picture, read who owns Vinted.
What Vinted does not publish
Several claims about Vinted's money circulate with no support on its own pages. These are the ones to treat as unproven:
- An exact Vinted fee formula, such as a fixed percentage plus a fixed amount. Vinted publishes only the range and says the fee varies with item characteristics, order value and order type.
- A flat price for Bumps or Showcase. Both are priced at payment.
- A margin on postage. The accounts describe how shipping revenue is booked, not how much there is.
- A split of revenue between the fee, postage, verification and Bumps.
- UK revenue or UK profit.
- A UK postage discount scheme. We found none described on the UK help pages.
What this means when you sell on Vinted in the UK
You do not pay the Vinted fee, but your buyer does, and it shapes how your listing competes.
- Price against the buyer's total. On a £10 item, the buyer pays somewhere between £10.60 and £11.60 before postage, going by the bracket above. Cheap items carry the heaviest relative fee, which can be a reason to offer a bundle. Vinted says the fee depends on order type, so check the summary of a bundle.
- Treat a Bump as an expense with a payback. With no published price, compare what you paid with what sold afterwards. The same amount weighs more on a £12 top than on a £100 jacket.
- Check the price list occasionally. It carries a last-updated date (08.10.2026 when we read it). If what sellers pay ever changes, that is where it will show.
- Keep your own numbers. Zero selling fees do not make your net equal to your sale price: your purchase cost, packaging, Bumps and anything you absorb all come out of what you keep. Vinteer will help Vinted and eBay sellers and resellers in the UK track sales, real profit and stock when it opens. It is not open yet, and you can join the Vinteer UK waitlist to be notified at launch.
FAQ
Conclusion
Vinted makes money from the buyer side of each sale, from optional services such as Bumps and verification, from postage and from a small advertising business, on a marketplace that handled €10.8 billion of goods in 2025. As a UK seller you pay £0 to sell, the buyer pays the Vinted fee and postage, and your costs are the ones you choose: a Bump, your supplies and your time. The structure is simple, and it leaves you with the job of knowing what each item really earned.
Track what you keep when Vinteer opens in the UK
Vinteer will help Vinted and eBay sellers and resellers in the UK track sales, real profit and stock in one place when it opens. Join the waitlist to be notified at launch: one month free at launch for waitlist members, and no card needed to join.
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